Email marketing is one of the most effective ways to promote your business, but it requires a lot of work. It all starts with building your email list, which can be a challenge. Once you have a list, you need to keep your subscribers engaged for the long term. Below, we’ll discuss some of the best email marketing strategies for attracting new subscribers, converting them into paying customers, and re-engaging those who have lost interest.
Add a Call-to-Action (CTA) on Your Social Media Platforms
If you have a growing audience on social media, that’s great! But you don’t own that data. Remember when the social media platform Vine shut down? All those creators lost access to the audiences they had spent years growing. Your email list is different. You own the data, and you’ll always have access to it. That’s why it’s important to promote your email list and not have all your eggs in one basket. You can use landing pages, LinkedIn posts, Instagram stories, and YouTube video descriptions to collect email addresses from social media. The key to growing your list this way is to always remind your audience why it’s valuable to subscribe.
Give Something of Value. Every. Single. Time.
Want a higher open rate on your marketing emails? Provide value. Give your subscribers a reason to anticipate your messages, and you’ll avoid the dreaded trash or spam box. To provide value, think about your audience’s main pain points and use them to fuel your email marketing strategy. For example, if you’re a personal branding coach, you can use your email marketing strategy to address issues like consistently showing up online, imposter syndrome, niching down, and creating an irresistible offer. You can even use these emails as teasers on social media to entice users to sign up.
Write Engaging Email Subject Lines
35% of email subscribers will only open an email based on the subject line. It’s your first impression, and if it’s not compelling, your click-throughs will take a tumble. Use the power of FOMO, create a sense of curiosity, promise a result, or focus on a pain point to make your subject line stand out. If writing isn’t your strong point, you can use the power of AI to create a prompt and see what it spits out.
Personalize Your Email Marketing Campaigns
Personalization isn’t a “nice-to-have”. Consumers demand it. 80% of consumers are more likely to buy from a brand that provides a tailored experience. Use their first name in the subject lines, greeting, or body. Send abandoned cart emails, happy birthday or happy anniversary blasts with a discount code, and promote specific content based on past actions.
Segment Your Email Subscribers to Boost Open-Rates
Think of the sheer amount of customer data you’re sitting on inside your CRM. It’s pretty astounding. And if you’re smart about it, you can leverage it to your benefit. Using this information, you can curate email campaigns to target specific audience segments. Instead of sending an email blast to every contact on your email list, you’re improving your click-through rates by only targeting subscribers who match the intent of your email. For example, you can create an email sequence to nurture those new subscribers and eventually use the segment to sell spots for your in-person Reiki retreat.
Re-engage Your Inactive Subscribers
It’s much easier to warm up cooler subscribers than attract new ones. You’ve already done the work of getting your social media followers and website visitors to opt in the first time. Now, it’s time to show some TLC and grab their attention. Use an exclusive discount or offer, send out a survey, or use a relevant case study to re-engage inactive subscribers. You can even use these exact strategies on social media to increase sign-ups and re-engage your followers.
Crafting an email marketing campaign that works for your audience takes time. While these strategies have merit, it’s always a good idea to A/B test and discover the nuances that get you results. Try different subject lines, experiment with your CTAs, and create new lead magnets to see what resonates with your audience. After some trial and error, you’ll have a much better idea of the preferences of your audience and the strategies that pay off.