The holiday season is fast approaching, and as a business owner, you want to capitalize on the festive sales season to boost your revenue. Fortunately, your favorite social media platforms are rolling out new features and updates to help you reach your audience, drive sales, and boost your engagement.
Instagram is introducing new interactive stickers that allow you to promote your app through stories and unlock secret content by responding to a story with a message. They are also testing a new 'Music Pick' sticker that allows users to share their top tracks of the moment on stories. These stickers are designed to inspire one-to-one conversations with your audience, strengthen relationships, and foster trust.
Threads is launching a Trending topics element that allows users to find and follow conversations about specific topics and new content placements like voice posts, GIFs, and polls. These new formats offer businesses a great opportunity to repurpose visual content easily across Instagram and Threads.
YouTube is expanding its Partner Program to allow more creators to monetize their content on the platform. Now, creators can sign up for the program with just 500 subscribers and have uploaded at least three public videos over the past 90 days. YouTube is also launching new in-depth subscriber analytics that will provide businesses with insight into their subscribers and audience. This means you can make data-driven decisions about what content to prioritize and how to pivot your posting strategy to reach your goals. This holiday season, make sure you're up to date with the latest social media updates and features to maximize your sales season and hit your business goals.